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Station structure optimization of 5 tips!
2022-05-01 栏目：Q&A 查看(6,258)
E-commerce website structure optimization is very important to, must be easy to crawl, and easy to browse, which is to provide visitors with quality user experience indispensable content, an e-commerce website, there may be a large number of pages, then a stable link structure will let your business go longer。
We believe that a clear website structure will reasonably use css and js to reduce server requests more, so as to optimize the loading speed of the page, because the traffic tilt depends on the link structure, so it will affect your sales to a certain extent。
So, the link structure of the e-commerce website, how to do SEO optimization？
1. Establish a 3-level hierarchy
In other words, from your home page to any of your product pages, you need to try to limit the number of effective clicks to less than 3, so you can refer to the following link structure:
Home - "Level 1 Category -" Level 2 Category - "Product page
Of course, this is all based on keyword research, you need to assign the corresponding keywords to the column。
2. Create the left navigation menu
At present, most e-commerce websites will use this part of the structure, one is related to the clicking habit, the other point is that the search engine in the crawl page, always like to crawl from the top left corner, this design, can reduce the cost of crawling, as shown below, a professional sale of tea e-commerce website:
The left navigation is simple and clear, and the page is concise, which is compared with Jingdong and Dangdang, which have a deeper hierarchical structure, and it looks relaxed and comfortable, but also highlights the characteristics of tea tasting people, quiet, the word。
3. Independent navigation on PC and mobile terminals
We all know that mobile traffic is gradually increasing compared to PC traffic，More and more users are accessing websites via mobile devices，Then the navigation menu on the pc does not provide a good user experience，What we should do for this is to create a separate menu for mobile devices，And include only those options that really require navigation。
4. Optimize your website structure
There is still a certain difference between the website structure and the website structure, the website structure considers the hierarchical structure of the site, and the website structure considers the presentation form of the website, the two are inseparable。
Simple example: If you want to buy a Tie Guanyin tea!
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